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Introduction to Arts in Review

Welcome readers! The purpose of this blog is to generate dialogue around some of my main interests in regards to marketing the performing arts. Since attending performances is what I do for a living as well as one of my favourite pastimes, I will also include some previews and reviews of local performances as well as other general musings about the scene. NB: arts cuts and advocacy issues may be mentioned!

I have always considered myself to have a sort of split personality that allows me to feel incredibly moved by the arts but has also given me the practical business sense to think logically and balance the budget. I have a degree in Music with a minor in Commerce which allows me insight into both worlds.

Although I still perform with several ensembles, I prefer to be behind the scenes assessing what will and what won’t work in the tricky Vancouver market – in terms of programming and also in terms of marketing and audience development.

The biggest reward for me is being present on opening night and watching the audience respond to the artists on stage.