Taking another look at outreach

Greg Sandow makes an interesting case for audience development in his article, The Problem With Outreach, posted to www.artsjournal.com. Rather than spending time focusing on what the funders most want to see – which are educational programs that reach out to diverse audiences in the short-term – Sandow argues that classical music organizations should work to bring in new and younger audiences in order to sustain the art form into the future. For my response to the author’s post, please watch the video clip below.